Third Coast Content

About US


Third Coast Content

THIRD COAST CONTENT's mission is to tell stories that inspire people to bigger and better things — stories that entertain, create conversations, and make the world a better place.

Founded by industry veteran Ben Howard, Third Coast Content is an independent production company based in Nashville, TN. Howard, who ran SONY MUSIC’S PROVIDENT FILMS for nearly 15 years, partnered with ENDEAVOR CONTENT to launch THIRD COAST in early 2018. ENDEAVOR CONTENT, the financing, sales and advisory arm of ENDEAVOR (formerly WME | IMG), gives THIRD COAST unprecedented reach in navigating the media landscape.

In addition to the development, financing and production of filmed content, THIRD COAST plays an active role in the marketing and release of projects. By bringing a unique understanding of marketability and audience engagement, one of THIRD COAST’s main criteria in project selection is the identification of a targeted audience.



Who We Are

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Ben Howard

Ben Howard has been living at the crossroads of art, commerce, and faith for more than 25 years, having worked among a variety of companies in the entertainment industry. Ben was most recently the Executive VP of Provident Films, a company he ran since its formation in 2005. Ben departed Provident to launch Third Coast Content in 2018.

Ben made his first foray into film and video in 1997 when he joined the emerging entertainment company Big Idea Productions (VeggieTales). During his time there, VEGGIE TALES became an industry-leading family brand, and more than 25 million videos were sold. 

Ben and several Big Idea colleagues launched their own company, Cedar Partners, in 2004. The upstart's primary projects included the motion picture The Second Chance, which starred Michael W. Smith and was directed by Steve Taylor (BLUE LIKE JAZZ).

In 2006, Provident Label Group (a Sony Music company) launched Provident Films, partnering with Sony Pictures for distribution, and hired Ben to head up the new venture. Provident Films produces, markets and distributes films targeting a faith audience. 

During his time at Provident, Ben developed and nurtured emerging talent such as Sherwood Pictures, the Kendrick Brothers, the Erwin Brothers, and Kirk Cameron. 

Box office highlights include FACING THE GIANTS ($10MM), FIREPROOF ($33MM), COURAGEOUS ($34MM), OCTOBER BABY ($5MM), MOMS’ NIGHT OUT ($10MM), WOODLAWN ($15MM), WAR ROOM ($71MM), and I CAN ONLY IMAGINE ($85MM).

In early 2018, Ben established THIRD COAST CONTENT in partnership with Endeavor Content to produce content targeting the faith and family audiences.




William Lowery

William Lowery formerly worked for Endeavor Content as a Senior Associate focused on film financing, development and sales. Based in Nashville, Lowery provided consulting services to financiers and production facilities with an emphasis on the Southeast region. Additionally, Lowery oversaw Endeavor Content’s relationship with Third Coast Content.

Endeavor Content is a division of Endeavor (formerly WME | IMG).

Lowery most recently worked at APA, where he served as head of the content finance and strategic advisory department. During his time at APA, Lowery represented financiers and production facilities, in addition to consulting for Pinewood Atlanta Studios, spearheading an agency sports partnership with Leigh Steinberg Enterprises and advising the Island of Cayman on its International Film Festival. Prior to APA, Lowery was a talent manager and producer at Defy Media, formerly known as Generate.

In addition, Lowery was recently appointed to sit on the board of directors for the Tennessee Entertainment Commission by Governor Bill Haslam. The Commission handles incentives and legislation for all media related entertainment subsidies. He is also a board member of the Nashville Film Festival and a mentor and advisor at the Nashville Entrepreneur Center.

Lowery is a graduate and former All Academic SEC Football Player at Vanderbilt, and was a participant in last year’s annual “Music City Rumble on the Row” Charity Boxing event.




Kate Jackson

Kate runs operations for TCC, building and managing processes for the company to keep projects moving forward. She’s involved with fundraising efforts, steps into all aspects of development and production, answers our phones and gets our bills paid! 

Prior to TCC, Kate managed the Center For Executive Women, a think tank and exec ed center whose mission is to get more women in the highest ranks of Fortune 500 companies, at the Kellogg Graduate School of Business. Other roles at Kellogg included planning and organizing The Corporate Governance conference in conjunction with The Corporate Board, working with Oprah Winfrey, coordinating a course on Leadership, and serving as the Assistant to the Dean of the Business school. 

Kate has a Master’s degree in Counseling Psychology. She’s a mom of three, an avid runner, an early morning spin teacher, and lover of the outdoors!