Third Coast Content

About US


Third Coast Content

THIRD COAST CONTENT's mission is to tell stories that inspire people to bigger and better things — stories that entertain, create conversations, and make the world a better place.

Founded by industry veteran Ben Howard, Third Coast Content is an independent production company based in Nashville, TN. Howard, who ran SONY MUSIC’S PROVIDENT FILMS for nearly 15 years, partnered with ENDEAVOR CONTENT to launch THIRD COAST in early 2018. ENDEAVOR CONTENT, the financing, sales and advisory arm of ENDEAVOR (formerly WME | IMG), gives THIRD COAST unprecedented reach in navigating the media landscape.

In addition to the development, financing and production of filmed content, THIRD COAST plays an active role in the marketing and release of projects. By bringing a unique understanding of marketability and audience engagement, one of THIRD COAST’s main criteria in project selection is the identification of a targeted audience.



Who We Are

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Ben Howard

Ben Howard has been living at the crossroads of art, commerce, and faith for more than 25 years, having worked among a variety of companies in the entertainment industry. Ben was most recently the Executive VP of Provident Films, a company he ran since its formation in 2005. Ben departed Provident to launch Third Coast Content in 2018.

Ben made his first foray into film and video in 1997 when he joined the emerging entertainment company Big Idea Productions (VeggieTales). During his time there, VEGGIE TALES became an industry-leading family brand, and more than 25 million videos were sold. 

Ben and several Big Idea colleagues launched their own company, Cedar Partners, in 2004. The upstart's primary projects included the motion picture The Second Chance, which starred Michael W. Smith and was directed by Steve Taylor (BLUE LIKE JAZZ).

In 2006, Provident Label Group (a Sony Music company) launched Provident Films, partnering with Sony Pictures for distribution, and hired Ben to head up the new venture. Provident Films produces, markets and distributes films targeting a faith audience. 

During his time at Provident, Ben developed and nurtured emerging talent such as Sherwood Pictures, the Kendrick Brothers, the Erwin Brothers, and Kirk Cameron. 

Box office highlights include FACING THE GIANTS ($10MM), FIREPROOF ($33MM), COURAGEOUS ($34MM), OCTOBER BABY ($5MM), MOMS’ NIGHT OUT ($10MM), WOODLAWN ($15MM), WAR ROOM ($71MM), and I CAN ONLY IMAGINE ($85MM).

In early 2018, Ben established THIRD COAST CONTENT in partnership with Endeavor Content to produce content targeting the faith and family audiences.


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Brandon Gregory

Brandon Gregory is an entertainment industry executive with over 15 years of experience in the development, production, distribution, and exhibition sectors of the motion picture industry.

Gregory began his career with Carmike Cinemas in 1999, and held a post with the nationwide exhibitor until its acquisition by AMC Theatres in December of 2016. While at Carmike, Gregory oversaw special initiatives for the circuit while working under industry veteran John Lundin.

In 2006, Brandon joined Nashville, TN based Seabourne Pictures — a development and production company founded by Michael W. Smith and his son, Ryan Smith. 

In 2010, Seabourne Pictures was absorbed by The MWS Group (Michael W. Smith’s multi-rights, entertainment content company), and Gregory became the Director of Content Development for The MWS Group. 

In 2015, Gregory left MWS Group and became a partner at Quite Quick Productions. QQP’s Seabourne Production's banner performs video work for many of the entertainment industry’s biggest companies, including: MPAA, NATO, CinemaCon, Disney, 20th Century Fox, Dreamworks Animation, and The Coca-Cola Company.

Most recently, Gregory worked with Howard on the marketing and distribution of I CAN ONLY IMAGINE, Roadside Attractions/Lionsgate’s film that bowed to a surprising $17 million three-day opening and had an A+ CinemaScore. The film went on to gross over $85m at the domestic box office.

Gregory joined Third Coast Content at its formation 2018 as the VP of Development & Production. Reporting to Ben Howard, Brandon’s role is to identify, foster, and produce content for TCC, while also developing strategic partnerships.

Gregory is a member of the P.G.A. (Producer’s Guild of America).